Swifty is the man responsible for the design of the 30 first Mo’ Wax sleeves. He also built the label’s early graphic identity, including the legendary logo. Before I launched the site I knew that I wanted him to be the first to answer a few questions about the Mo’ Wax history. Here are his words.
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Late 1995. The now defunct The Face magazine followed James Lavelle and the Mo’ Wax crew in a trip to the West Coast of the USA, where they were supposed to work on the then-forthcoming UNKLE/Belmondo album. The project was later abandoned but eventually gave birth to Psyence Fiction. Expect to read things and people you’ve never heard of before.
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Bonafide is a nice little and independant magazine based in the UK, available online and at selected retailers. They focuse on music, art and lifestyle. Their 2nd issue from 2009 included an excellent Mo’ Wax feature with an interview with Gareth Bayliss, one of Mo’ Wax former designers. Check it out!
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